8 Tips to Improve Your Blog
After you’ve been blogging for a while you realize there are some things that you wish you would have known from the start that would have dramatically improved your blog early on. So whether you have a new blog, or you’ve been blogging for a while here are 8 of my best blogging tips to help your blog gain traffic and succeed.
This post contains affiliate links you can check out my disclosure here.
Write with SEO in mind
If you are wondering what SEO is, it’s content that a search engine can easily find and understand.
One simple way to optimize your blog posts is by using Keywords that people search for. However, this doesn’t mean writing every sentence like a google search. Your writing should still be natural and easy to read.
You should incorporate general terms and keywords that the majority of the population use. Don’t use big words or random synonyms that people don’t use. Blogging should be simple and easy to read, this is important for your readers and for search engines to be able to find you and like you;)
If you’re not sure what keywords are popular try using this tool:
SEO is more than just using keywords, there are a lot of different components that go into an SEO site. Algorithms change for social media and google all the time. For example, right now a good SEO post will have about 1,000+ words, you also need to have a good bounce rate on your site.
You can check this on Google Analytics, it’ll show you your site’s speed and give you suggestions on how to make your speed better.
Another thing I highly recommend is installing the Yoast SEO plugin for WordPress users. While you are editing your post it’ll tell you the quality of your SEO, as well it’ll let you add a Keyword, and edit the snippet of text that shows up on Google.
If you’re not hosting your blog and you want to be serious and possibly turn it into a business I recommend you check out this post.
Create Pinnable Content
I don’t know about you, but when I first started blogging I would take any free picture I could find that looked okay (or even dark blurry ones of my own)…and throw it into a post.
If this is you. Stop. Pictures are worth more than 1,000 words!
They’re the first thing people will see as they’re skimming your post. I hate to break it to you but most people will scroll through your post first before reading to see if it’s worth their time.
So make a good impression and use quality photos!
If you don’t know how to give your photos more flare and make them pinnable Please read this, “Why You Should Choose PicMonkey”
Pinnable pictures need to be bright and give you information right away. For example:
Which one of these photos would you be most likely to repin?
I don’t know about you but I’d be pinning the second one in a heartbeat! It’s bright, it has information on it so you know exactly what the article is going to be about, and it looks delicious!
If you’re a food blogger I recommend showcasing your own food, as you can tell I am not a food blogger. So I can get away with making an example using someone else’s food photo.
At this point, you might be saying, “Hold up Bre. DID YOU JUST SAY YOU USED SOMEONE ELES’ PHOTO?!”
Um, yes, yes I did. And it’s totally legal. You can get free images at websites like Unsplash.com they provide free photos for personal and commercial use. You are not required to give attribution to the photographers but of course, they always welcome it.
I edited the photo using PicMonkey, there is so much you can do with this online editor. I would honestly be lost without it.
Related: “Why You Should Choose PicMonkey”
Post quality content. You will not have an audience that returns to your blog time and time again if your content was written just so that you could say you published 25 posts in one week!
Quality content takes time and consideration. It’s written carefully with your audience in mind. Write something that with worth their time, something that teaches them something they didn’t know before.
If you’re writing about a common topic, write it from a different angle. Just make sure you are providing your audience with some valuable information that they can take away from each post.
For example, you could make free printables, or offer a free email course. This won’t be possible with every post, but you can double up on posts. Create a valuable tool for your audience and promote that.
Make sure you have a focus AKA a niche
There is a lot of debate out there if you need a niche or not. I say you do to an extent. As you can tell my blog has a few things going on. I blog about personal development, how to have a successful blog, and of course, it’s the home of my VA Business. These are things that I love and am building a business on.
I want to help people realize what a great life they can live, but I also want to help people like yourself learn how to create a successful blog. And with all of my knowledge and ‘know how’ people can hire me for different projects or even consulting on social media and content strategies.
What I recommend not doing is having topics that are so different from each other that people end up so confused on what your site is all about. For example, if you like cooking gourmet food and taking care of horses, don’t combine the 2! If you must write about both create 2 separate blogs.
Please have realistic expectations for your blog! If you are not posting and promoting consistently then your results are not going to be where you want them to be.
So if you’re not blogging consistently ask yourself why? Why aren’t you blogging on a schedule? What’s holding you back?
Once you have those questions answered, write a plan and commit to stick to it.
Be Real (don’t write academically!)
Your audience wants to hear you, not a textbook version of “How to Write a Blog Post.”
People want to hear your experience! They don’t want to feel like their back in school learning formulas or sitting in a lecture. If you write like you are talking to a friend you are going to draw in a fun and engaged audience. People who will want to make comments and send you emails.
Don’t sacrifice your personality for the sake of professionalism. Save that stuff for our friends in the corporate jobs;)
IF YOU WANT TO WRITE IN ALL CAPS TO GET SOMEONE’S ATTENTION! Then do it!
The only thing I’d advise you to be wary of in this loose style of writing is your grammar. No, you don’t have to write academically, but you don’t want to sound illiterate either.
Own your website
If you are on a free website. Stop and seriously ask yourself this question: “Do I want to be a successful blogger who can have control over my site, design it the exact way I want, add any extra widgets, and make money doing what you love?”
If you said yes, I need you to take some consideration in owning your site. I’ve been on Blogger and had a few free WordPress blogs they were okay as an online journal plus they only had a few page views. But I wanted more.
I wanted to be able to earn some extra income and customize a beautiful site. And here I am, I have so much more control over the look and function of my website.
I paid Bluehost to host my WordPress website so all of that which I just described is now possible! When you sign up with them you get a free domain! And the power to control your blog/business!
Related: How to Start a Blog
Talk about what you’re doing on social media, make sure that you have social media accounts that are just for your blog. If you promote a post once don’t expect it to go viral.
I would say every few weeks repin some of your content. Let your Instagram followers know you’re working on a post, or you just published one.
Your blog isn’t going to explode in a day, so keep putting yourself out there. Keep reminding your audience that you’re creating content that you’re excited to share with them.