How to Enable Rich Pins
Rich Pins on Pinterest will change your traffic. In a really good way, as in it’s going to grow your traffic like crazy! I have seen a huge difference in my site’s traffic since I learned how to enable these types of pins.
If you’re new to “Rich Pins” and you’re totally lost on what I’m saying here is a quick definition:
A rich pin has more information than a regular pin. As your pin circulates on Pinterest people will change the description, but by enabling rich pins you are embedding your title and other information into the pin. This way your title will always be seen. Which also makes your content look 10x more professional.
When you click on the pin you will see the following:
As stated before, enabling rich pins makes you look like a serious blogger or business owner. Because your pins will have so much more information, and it’s something that not everyone knows how to do, or is even aware of.
So here is exactly how you can enable rich pins:
First, install the SEO Yoast plugin
This is a plugin for WordPress, you can click here to download it. Yoast is a great plugin to make sure your posts are optimized and can be easily seen by Google. This plugin points out where your writing can be improved, you can add keywords and a meta description.
The meta description is as shown:
This is displayed on the backend of WordPress when you are editing your post. You will click on Edit snippet and add the Meta Description. This is the description that will be displayed on Google.
Add titles and alternate descriptions to your images:
This is done when you are uploading your image to insert into a post, or by editing your current pictures. Whatever text you put in the Title and Alt Text is what’s going to show up on the pin.
Last but not least
Visit the Pinterest developers page:
Click here to visit the Pinterest Developer’s page. Once you are at this web page you will add the URL of your blog post to validate the images on that post. It takes some time for it to be approved. But within an hour or so you can check Pinterest and your pin should be a rich pin.
If there is something wrong with the URL, and your images don’t qualify for rich pins. You will know right away after hitting the validate button.